Kate Hudson and Matthew McConaughey add elevated meaning to the words sexual tension in How To Lose a Guy in 10 Days. Hudson plays Andie, a "How-To" columnist for Composure Magazine. Tired of explaining to women the best way to do things, she yearns to expand her writing blackboard. But her editor (Bebe Neuwirth) is as tight as a girdle on a quarterback when it comes to thinking outside the box. McConaughey portrays Benjamin, an advertising man involved in a bet that he can make Andie, picked at random, fall in love with him in 10 days.

The plot thickens when Andie happily accepts an assignment to get a guy to dump her in 10 days. Why would she do such a thing? Because then she can write anything she wants. Of course, unbeknownst to her, the man she picks out has an assignment of his own. Yes, it’s Benjamin. He’s after a big diamond account wanted desperately by two other ad people in his office. That’s why he goes along with his boss’s romantic wager.

As Andie and Benjamin set about to lose/win each other, the comedy and sexual pace of he film hits new levels. Andie becomes smotherly obnoxious in the 10 days of Benjamin’s courtship. She uses her hard-to-get tickets to lure him to a NBA playoff game, but makes him run to the concession stand during the most critical game moments. In addition to doing a complete feminine makeover of his apartment, her worst encroachment involves intruding on Benjamin’s weekly poker night. Announcing what the guys have in their hands is only one of the antics causing lots of eye-rolling among his friends.

Benjamin’s acceptance of all the annoying things she does partially explains why Andie actually falls for the guy. The other hook happens when Benjamin takes her home to meet his parents, and this real-life setting allows them an opportunity to take a genuine look at each other.

How to Lose A Guy in 10 Days is fun, smart and enjoyable, and the perfect date movie. However, don’t think of it as merely a chick flick. Adam Goldberg, who plays Ben’s sidekick Tony, said, "A lot of guys are going to know exactly what Matthew’s character is going through."

McConaughey and Hudson, excellent actors (witness the former in Frailty and the latter in Almost Famous), team up well in this romantic comedy. And they’re both adorable, so for male or female moviegoers – this film is easy on the eyes. "Women are going to just love Ben," said McConaughey. "He shows amazing patience under extreme duress. And men can totally relate to how Andie tests this poor guy to the max."

Lynda Obst (Sleepless in Seattle, Hope Floats, One Fine Day) has proven successful in the past at producing excellent romantic films, and this time she and co-producers Robert Evans and Christine Peters picked another winner.

(Released by Paramount Pictures and rated "PG-13" for some sex-related material.)